| INTEGRATED CAMPAIGN
Religion is a delicate topic, whether in conversations with friends, family dinners, or especially in the advertising realm.
When the Durex brief mentioned ‘breaking barriers that limit people’s sexual lives’ we had the question:
What if we found references in the Bible,
the holiest book in this region of the world
that sex is healthy and positive?
People of all ages, conservative, atheist, and agnostic. Secure your seats, because you’re about to see something
that could change your perspective. You’re about to learn about ‘The Gospel according to Durex’
CREDITS:
ROLE:
Art Director
TEAM:
Mateo Gamarra
Karina Llanos
Carlos Guerrera